An example listing of keywords and associated clicks and impressions for a website. Google Search Console will tell you which keywords are most effective in driving high-quality leads to the site. (Source: Google Analytics) ( Large preview) An example of Google Analytics’ visitor behavior breakdowns. Google Analytics will help you decipher where they’re spending the most time productively on your website. Here is how you should be designing your mobile website to respond to and draw in consumers as they experience these micro-moments: 1. You already have all the information you’d ever need to answer that question. Basically, they want you to be a mind reader and anticipate their every need (and even their location) without them having to say a word. As you will soon see, consumers have incredibly high expectations for what the mobile web can do for them. Seems pretty simple, right? However, as Google launched this initiative a couple of years ago, its had time to quietly observe users in these micro-moments as well as the websites that have most aptly responded to them. When a visitor arrives at a mobile website (or app), they’ve come with a clear motivation: Recommended reading: What You Need To Know To Increase Mobile Checkout Conversions How You Should Be Designing For Micro-Moments
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As such, it’s your job to know how to specifically design for these micro-moments. In Myriam Jessier’s " Things Designers Should Know About SEO In 2018", she sums up Google’s four micro-moments:īasically, these are four key moments in every consumer’s life when they decide to pick up their mobile device for a specific purpose. These are micro-interactions.Ī micro-moment, however, originates with your visitor. A checkbox briefly enlarges and changes color after it’s been ticked off. A display error appears after a field is incorrectly populated. A mouse changes its appearance when a user hovers over a clickable element. These are not to be confused with micro-interactions, which are miniscule engagements websites have with visitors when they "touch" key points of the interface. This was our introduction to micro-moments. These are known as micro-moments, and this post aims to teach you how to design for micro-moments to increase website conversion rates.Ī couple of years ago, Google announced a new mobile-first initiative it wanted web designers and marketers to pick up on. In Google’s never-ending journey to make the web a mobile-friendly place, we now have even greater insights into the four key reasons why consumers reach for their mobile devices.
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